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The deadline to migrate to parallel tracking is October 30, 2018. Google is adding two landing page URL parameter options in Google Ads (formerly AdWords) ahead of the parallel tracking deadline. There is a new field to add a “Final URL suffix,” which gets appended to the end of...

The social media marketing week in review: A round up of news and announcements you may have missed. Twitter ad engagement suffers. Snapchat user gains slow Twitter’s ad engagement declined along with a steep drop in ad revenue. We’re starting to get a clearer picture of how the...

How account blueprints can drive flawless execution of your PPC strategy. How do you set yourself apart in PPC when Google and Microsoft are continually adding more automated capabilities that effectively level the playing field? We believe there are a few critical factors that...

Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the...

Powered by Bing Predicts, the new “Events to Watch” tool will be updated daily and offer a schedule of “must-watch” Olympic moments. Bing is getting into the Olympic spirit, bringing the 2016 Rio Olympic Games into its search results and launching i...

Microsoft has begun production of its Surface Duo dual-screen device, and will start shipping it August 24. Microsoft surprised the industry with the announcement of two dual-screen devices, the Surface Duo and the Surface Neo. The latter will run Windows 10X, while the former...

Mobile has become the focus of marketers worldwide because it goes with all of us, wherever we are and whatever we are doing. It seamlessly and ubiquitously is with us as we move from work to home and in between. At Salesforce Dreamforce, Stephanie Buscemi, CMO of Salesforce...

Initially launching in India and other regions where Google had content gaps, Google is now testing this in the US. Back in 2018, Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, a way for...

Earlier today, Twitter announced that it was bringing a number of new search filters to the site. These include: people, photos, videos, news. There are also “people you follow” and “near you” filters that further refine results. If one were to search for “Super Bowl,” results...

Google’s decision to deprecate the testing tool in favor of the Rich Results Testing Tool isn’t sad because of nostalgia, but because this feels like a downgrade masked as an improvement. Structured Data Testing Tool was a simple yet effective tool to diagnose problems with...