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Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. This past December, Google communicated changes to its Google Ad Grant...

The Wall Street Journal is reporting that Intercontinental Exchange (ICE), the owner of the New York Stock Exchange “has made a takeover offer for eBay Inc.” ICE has been interested in buying eBay before, and has now approached the e-commerce giant once again, although the WSJ...

Bing is testing a partnership with Twitter to show tweets in their search results listing pages, similar to how Google displays them. A Microsoft spokesperson has confirmed with Search Engine Land that they are indeed testing displaying tweets, Twitter results, in the Bing search...

The company is seeking more SMB engagement by making updates easier and more accessible. Until now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information. But the company is making it possible to edit or...

Last Friday, Lars Rasmussen, Facebook’s Director of Engineering, did an AMA (ask me anything) on Reddit to discuss the ins-and-outs of Graph Search. Lars answered 20 questions from fellow Redditors shedding some light on the history, importance and technology behind Graph Search....

The issue lasted several hours yesterday, putting the SEO community in a bit of panic mode. Monday afternoon, the SEO community began to notice massive ranking changes in the Google search results. Initially it looked like the Google algorithm updates from the old days but as...

Most search marketers want the same thing out of their pay-per-click campaigns: driving conversions up and cost per conversion down. Things get a little more complicated when the goal of your PPC spending is to drive calls to your business. Using PPC to drive calls is a common...

Huawei is facing a critical shortage of smartphone chips as a result of pressure from the US. In the aftermath of concerted efforts by US officials to isolate Huawei, the company is reporting that it is running out of smartphone chips and will soon have to stop production of its...

Would it surprise you to learn that by next year a quarter of the world’s population is expected to be a mobile gamer? Cell phones are everywhere, and even in developing nations smartphones are a lifeline to services that would otherwise be difficult to reach by traditional...

In a keynote discussion at SMX Advanced, Lynne Kjolso, general manager of global search sales and service at Microsoft, talked about how Bing Ads is evolving for mobile and more. At SMX Advanced last week, Lynne Kjolso, general manager of  global search sales and service at...