off

Voice SEO: Different tactics required for Google Assistant, Siri and Alexa

Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms. Voice and virtual assistants were, for about two or three years, probably the hottest topic in search and SEO. The hype has subsided as Google Home and Amazon smart speakers have, so...
off

Get Ready For Amazon Prime Drone Deliveries

Amazon’s plans to use autonomous drones for package delivery took a big step forward with FAA approval to begin testing. Amazon Prime Air has been working toward the use of drones to deliver packages to consumers in 30 minutes or less. According to Reuters, the FAA just approved...
off

Microsoft Advertising offers free stock images for Audience ads

A new partnership with Shutterstock opens up the stock image library to advertisers. Microsoft Advertising advertisers can access Shutterstock’s stock photo library of more than 320 million images for their search campaigns. Announced Tuesday, the new partnership makes stock...
off

Back to school looks very different this year

For back to school season, know that virtual and online schooling is top of mind, and parents are leveraging search to know and do more. Back to school can often look different state by state and school district by school district, but one thing we know is this year’s back to...
off

Bing considers page quality before indexing

Bing does not want to index and show search results for low quality, spammy or manipulative content. In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I asked the search company about its...
off

Google’s new AdSense Reports page makes it easier to toggle and visualize data

Google is also limiting reporting data to the last three years. Google has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could be up to two weeks before it reaches all publishers. The new AdSense...
off

Google testing Question Hub in the U.S. for COVID-related queries

Initially launching in India and other regions where Google had content gaps, Google is now testing this in the US. Back in 2018, Google began testing a way for searchers to submit questions to Google manually. It launched in Google India in 2019 as Question Hub, a way for...
off

Facebook To Allow Users To Delete Search Activity

Facebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the next couple weeks to all Facebook users. Currently, Facebook users are able to delete other activity, like status updates, under the...
off

Enter the 2020 Search Engine Land Awards — it’s your turn to win!

Categories range from small business SEM to enterprise-level SEO to Search Marketer of the Year and so much more! What is the all-out best search campaign you’ve pulled off this year? Do the people work with every day continue to knock it out of the park time and time again? Who...
off

Walmart CEO: We Had To Become More Digital

“We had to learn to work in different ways to become more digital and to put data to work in different ways,” says Walmart CEO Doug McMillon as he reflected on the release of their blowout financial results. “Basically, to create a seamless experience for customers. We don’t want...