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Email marketing remains one of the most important marketing channels for both B2B and B2C. On Wednesday, September 16 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing leaders about email marketing, from the...

Did your odds just increase? Bing added winning lottery numbers to their quick answer box. Bing announced you can now check to see if your lottery ticket matches the winning lottery numbers just by searching Bing.com. Weeks ago, both Bing and Google failed at showing lottery...

In a followup to his 2014 survey, contributor Eli Schwartz shares his data on search engine market share and looks at how it’s changing over time. Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly...

There is an ongoing discussion trying to better understand what Google+ brings to the table. Recently, the stats were released that Google+ now has 90M users and about 60% log in every day. Will Google+ ever be that “Facebook killer” that everyone keeps speculating? That has yet...

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine...

A judge has ruled against Oracle in its appeal of how the Pentagon handled its JEDI cloud contract. Microsoft made headlines when it won the Joint Enterprise Defense Infrastructure (JEDI) Pentagon contract, worth some $10 billion. The win was seen as a major coup for the company...

This e-book from Acquisio describes the data science behind machine learning and how marketers are harvesting this science to solve complex problems. Learn the challenges, the benefits and the risks around machine learning technology. After reading this e-book, you’ll understand:...

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Microsoft is rolling out more access to three of its audiences targeting option...

The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly. Bing has added a robots.txt tester to its Webmaster Tools, the company announced Friday. The new feature allows SEOs to analyze their robots.txt files and highlights issues...

The change removes visibility into more than 20% of search terms, one agency finds. This morning, I negated a word that cost a campaign more than $3 for the one click it received in a brand campaign last week. I didn’t add the whole query, just one irrelevant word that triggered...