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Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a “people-based” approach to your search marketing, you can...

If there was a time to lean into delivery, this is the time. We’re going to be the global leader in that business. We’re going to expand beyond food into other categories such as groceries and pharmacy, essentially powering world commerce. Uber CEO Dara Khosrowshahi discusses how...

Google has announced it has fixed 99.9% of the canonical issues impacting how websites were indexed. Google confirmed three weeks ago that it was dealing with indexing issues that were affecting mobile pages and canonicalization. The issues could result in pages not being...

Building the data bridge between online and offline. At its virtual SearchOn event Thursday, Google made a range of announcements about how it’s making search more sophisticated and user friendly. The company also announced that it now uses its natural language understanding BERT...

Mac users are finally getting their due from Bing Ads: a desktop editor that comes with an updated UI and new features. Here’s a sentence I was beginning to think I’d never write: Bing Ads Editor for Mac is coming soon. It has been built and is ready for beta testing. Bing Ads...

There have been various studies suggesting that if someone doesn’t see a tweet or a Facebook post within a few hours, they’ll never see it at all. Now link shortening service Bit.ly is out with another. After three hours, Bit.ly has found, links have sent about all the traffic...

Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations. Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing...

Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently. The reality of maintaining a complex business relationship where...

“It’s been a funny journey working remotely,” says Box CEO Aaron Levie. “A month or two into the pandemic I distinctly remembered that we actually started our company completely remotely. The move to this remote work style is causing us to realize how different managing and...

“I know everyone wants to focus on the Travis Scott Meal and Spicy Chicken McNuggets which definitely contributed to the fantastic September that we had,” says McDonald’s USA President Joe Erlinger. “But the setup for this great quarter actually started much earlier in the year....