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Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month. Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your...

The social media marketing week in review: A round up of news and announcements you may have missed. TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify...

There are ways to leverage KonMari’s basic principles to improve SEO. But more importantly, what can she use to improve her own website’s organic performance? There is nothing like a Netflix original series to jettison someone to the front of everyone’s social feeds –...

The tests are in and the new iPhone 12’s “ceramic shield” screen appears to be the strongest iPhone screen yet. While 5G may have received much of the attention, one of the major selling points of the iPhone 12 is the ceramic shield screen, the latest innovation coming out of...

MJ DePalma, Microsoft Advertising’s Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose. In today’s world, every other headline is a bombardment of the senses: social unrest, climate...

WhatsApp is now delivering over 100 billion messages a day, solidifying its position as one of the most popular communication methods. In February WhatsApp made headlines when it announced it had crossed the two billion users mark. The platform shows no sign of slowing down, with...

Faster processing speed for accounts of all sizes promised with BAE version 10.9. Bing Ads Editor version 10.9 is now available, promising more speed and less memory drain. Here’s a rundown of what to expect, speed-wise: Big accounts in particular (think in the range of two...

Looking back, we can see where the biggest trends in search (and beyond) are heading. Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking about Yahoo as a player in search, enhanced...

Facebook is backing off from the local/small business space — or at least parts of it. A few days after dropping its check-in service for Facebook Places, the company is now getting out of the deals business. In a statement reported by Reuters, Facebook says its Deals product...

Content silos negatively affect both the browsing and searching experience which often results in lost sales. The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to...