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Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started...

Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads. Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed (home services)...

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and...

Create rules at all levels of your account to get email alerts about key performance metrics. Earlier this summer, Bing Ads launched automated rules in the interface. Adding to these capabilities, you can now use the new “Notify me when” option to schedule automated email alerts...

The US Commerce Department has signaled it will not enforce the order to shutdown and ban TikTok. The Trump administration has been trying to force Chinese-owned TikTok to offload the American portion of its business to an American company. Oracle, partnering with Walmart,...

“Close to 60 percent of our sales are coming from e-commerce,” says Panera CEO Niren Chaudhary. “By focusing on servicing customers through our off-premise channels, leveraging e-commerce, and then rapidly innovating we’ve seen a very smart recovery on our brand and also a...

PayPal has officially expanded its new service enabling users to buy, hold and sell cryptocurrency. PayPal announced in October that it was moving to support cryptocurrency, although it was only available to a limited number of users at the time. PayPal has now expanded the...

Join Merkle’s Director of SEO, Melody Petulla, and SEO Content Lead Kacie Gaudiose as they discuss how to shift your content strategy to a data-driven, user-centric and search–optimized approach. The divide between SEO and UX is shrinking, making success in search more...

A new suite of Bing Ads billing tools will keep search marketers working on their accounts, not accounting issues. One of the larger problem areas that advertisers have wrestled with in Bing Ads has been billing. This shouldn’t be such a struggle for advertisers, and after today,...

Learn how to use machine learning to streamline your reporting workflows right within Google Sheets. Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who...