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The tests are in and the new iPhone 12’s “ceramic shield” screen appears to be the strongest iPhone screen yet. While 5G may have received much of the attention, one of the major selling points of the iPhone 12 is the ceramic shield screen, the latest innovation coming out of...

MJ DePalma, Microsoft Advertising’s Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose. In today’s world, every other headline is a bombardment of the senses: social unrest, climate...

WhatsApp is now delivering over 100 billion messages a day, solidifying its position as one of the most popular communication methods. In February WhatsApp made headlines when it announced it had crossed the two billion users mark. The platform shows no sign of slowing down, with...

Faster processing speed for accounts of all sizes promised with BAE version 10.9. Bing Ads Editor version 10.9 is now available, promising more speed and less memory drain. Here’s a rundown of what to expect, speed-wise: Big accounts in particular (think in the range of two...

Looking back, we can see where the biggest trends in search (and beyond) are heading. Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking about Yahoo as a player in search, enhanced...

Facebook is backing off from the local/small business space — or at least parts of it. A few days after dropping its check-in service for Facebook Places, the company is now getting out of the deals business. In a statement reported by Reuters, Facebook says its Deals product...

Content silos negatively affect both the browsing and searching experience which often results in lost sales. The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to...

Your display advertising targets specific audiences, but what about your search marketing? It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a “people-based” approach to your search marketing, you can...

If there was a time to lean into delivery, this is the time. We’re going to be the global leader in that business. We’re going to expand beyond food into other categories such as groceries and pharmacy, essentially powering world commerce. Uber CEO Dara Khosrowshahi discusses how...

Google has announced it has fixed 99.9% of the canonical issues impacting how websites were indexed. Google confirmed three weeks ago that it was dealing with indexing issues that were affecting mobile pages and canonicalization. The issues could result in pages not being...