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With the right tools, PPC pros can set the strategy for automations to follow when unexpected shifts happen. The past 10 months or so have given PPC pros a crash course in adaptability, ingenuity and nimble marketing. Those who thrived in pandemic-era PPC deserve some sort of...

Bing has hit 20 percent market share in the US according to new data from comScore. The slow and steady gains resulting in today’s milestone have come mostly at the expense of Search Alliance partner Yahoo. Indeed the two companies have effectively traded places. Yahoo was last...

Ford customers are in for a bit of disappointment, as the automaker is delaying some Mustang Mach-E deliveries for quality reviews. An electric SUV, the Mach-E is one of the most highly-anticipated vehicles, and is considered to be a real challenger to Tesla’s dominance in the...

LinkedIn launched Marketing Labs video course to teach advertisers how to succeed on the platform. 30-second overview. LinkedIn introduces on-demand video courses to teach advertisers how to use LinkedIn ad tools Courses cover the basics including an introduction to LinkedIn Ads,...

Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration. 30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14. They say they plan to continually monitor and...

Twitter has released new numbers showing last night’s announcement that Osama bin Laden was dead generated the most activity on the service that it has ever seen, in terms of “sustained rate of tweets.” From 10:45 PM Eastern time on May 1 through 12:30 AM on May 2, there were on...

There will always be new mistakes and new challenges. The key is to learn and evolve and make yourself a better marketer. One of the best things about the search space is that it’s hard. We are constantly working to keep our finger on the pulse, experiment with new ideas, and...

Page feeds are designed to give advertisers more control over which URLs to associate with a DSA campaign. Google announced updates to AdWords Dynamic Search Ads on Tuesday, including support for expanded text ads. Dynamic Search Ads (DSAs) will transition to expanded text ads...

Bing is testing showing recipe schema markup in the search results. Bing is now testing showing recipe answers including the recipe overview, ingredients, steps and related recipes directly in the search results snippets. Jennifer Slegg spotted this test on Bing this morning and...

Hyundai is evidently in talks with Apple to manufacture its upcoming Apple Car. Apple is well-known for designing blockbuster products but, like many tech companies, it relies on outside companies to manufacture its products. With increasing evidence that Apple is once again...