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Create rules at all levels of your account to get email alerts about key performance metrics. Earlier this summer, Bing Ads launched automated rules in the interface. Adding to these capabilities, you can now use the new “Notify me when” option to schedule automated email alerts...

The US Commerce Department has signaled it will not enforce the order to shutdown and ban TikTok. The Trump administration has been trying to force Chinese-owned TikTok to offload the American portion of its business to an American company. Oracle, partnering with Walmart,...

“Close to 60 percent of our sales are coming from e-commerce,” says Panera CEO Niren Chaudhary. “By focusing on servicing customers through our off-premise channels, leveraging e-commerce, and then rapidly innovating we’ve seen a very smart recovery on our brand and also a...

PayPal has officially expanded its new service enabling users to buy, hold and sell cryptocurrency. PayPal announced in October that it was moving to support cryptocurrency, although it was only available to a limited number of users at the time. PayPal has now expanded the...

Join Merkle’s Director of SEO, Melody Petulla, and SEO Content Lead Kacie Gaudiose as they discuss how to shift your content strategy to a data-driven, user-centric and search–optimized approach. The divide between SEO and UX is shrinking, making success in search more...

A new suite of Bing Ads billing tools will keep search marketers working on their accounts, not accounting issues. One of the larger problem areas that advertisers have wrestled with in Bing Ads has been billing. This shouldn’t be such a struggle for advertisers, and after today,...

Learn how to use machine learning to streamline your reporting workflows right within Google Sheets. Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who...

Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month. Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your...

The social media marketing week in review: A round up of news and announcements you may have missed. TikTok jumps into social commerce with Shopify TikTok’s advertising division TikTok for Business announced a global integration with Shopify Tuesday that makes it easy for Shopify...

There are ways to leverage KonMari’s basic principles to improve SEO. But more importantly, what can she use to improve her own website’s organic performance? There is nothing like a Netflix original series to jettison someone to the front of everyone’s social feeds –...