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Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. As a digital marketer (and especially if you manage paid search), you’re the only line of defense against...

Salesforce and Slack are expected to announce a sales agreement Tuesday, in what would be Salesforce’s biggest acquisition to date. The two companies made headlines Wednesday with news that Salesforce was looking to purchase the iconic corporate messaging app. At the time, talks...

Latest iOS app is now available globally with more features. Team is looking for Android app pilot testers. Bing Ads debuted an app for iOS in April in the US. As of today, the app is now available in the App Store globally, and it includes several feature updates. The tea...

Tesla CEO Elon Musk has teased the possibility of a compact model or a hatchback, in a big departure from Tesla’s standard designs. Tesla has largely been known for sedans, as well as one SUV and its upcoming Cybertruck. While larger cars are the norm in the US, smaller cars are...

Google is using newish language understanding models specific to leveraging conversational context for these search features. Google has shared some details around search features it has launched throughout the year that helps searchers search for what it thinks they are looking...

After all the preparation, here’s what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions. Ginny Marvin on November 24, 2020 at 1:17 pm MORE The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon...

The Solomon Islands Government is preparing to ban Facebook to protect “national unity” and crack down on cyberbullying. Facebook may be experiencing record growth, thanks to the pandemic, but the Solomon Islands government is not a fan. The government has criticized the social...

Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program. In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started...

Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads. Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed (home services)...

The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top of my head, I didn’t really have one — and...