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Bing Ads analyzed where people click when a brand ad shows and doesn’t on brand search results pages. Bing ads has released more research on the much-debated topic of whether advertisers should bid on their brand terms in paid search. Following up on a study published last...

6 events, actionable tactics, affordable for all marketers December 21, 2020 (Edgartown, MA): Search Marketing Expo – SMX – the world’s largest search engine marketing conference series, announced it’s 2021 North American schedule, which features six topic-specific events. All...

Elon Musk has revealed that he tried to set up a meeting with Tim Cook to sell Tesla to Apple during the Tesla 3’s “darkest days.” Apple has been making headlines with its Project Titan, its effort to disrupt the automotive industry. Project Titan has alternately been described...

How Google treats company navigational brand searches and the impact they can have on consumer perceptions. This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. In this article, I...

As Google+ goes into its second week of life, how’s the service doing? I could quote some numbers. I will, below! But I wanted to do a personal take contrasting it against another social site that I find essential. Not Facebook. Twitter. Me & Facebook Yes, I have a personal...

Although a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools. You know what Google Alerts are, right? Well, there are some spammy results showing up in Google Alerts and people are starting to think it...

Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. A little over a year ago, I published an article on the importance of data feeds as influencers of future search: Structured data feeds...

Contributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools. Bing has generally been great to SEOs and webmasters, and nowhere is this more apparent than with Bing Webmaster Tools. In many ways, Bing Webmaster Tools is...

Google’s Reena Nadkarni explains what retailers can do to drive local sales. Despite new state lockdowns and significant e-commerce growth over Black Friday weekend, large numbers of consumers continue to shop offline. Beyond this, local shopping remains critical for most...

“There is definitely no intention to make Slack free,” says Slack CEO Stewart Butterfield. “What we’ve seen in the last little while is the biggest telco in North America is wall-to-wall on Slack. The operator of the largest integrated health care system in the United States is...