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Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. I read a lot of patents, many of which may or may not apply to search...

AI-powered robots may soon be responsible for critiquing coffee, replacing human experts. Coffee grading is an important part of the industry, and helps determine the quality and value of coffee. According to Bloomberg, however, the days of humans conducting that task may be...

Alternative media plan considerations for businesses participating in #StopHateForProfit. Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the...

Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile websites that are not responsively designed. Lee Xiong from the Bing Crawl team explained Bing has designed these new crawlers to “probe websites with a number of...

Online education businesses may want to leverage these new structured data types to get more exposure in Google Search results. Earlier this year we reported how Google was testing displaying practice homework problems in the search results. Now this feature is fully live in...

With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research,...

Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying “Content is king”...

Will Snapchat and Pinterest benefit from advertiser frustrations? Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disable...

Jeff Bezos has come out in favor of increased corporate taxes to help pay for Biden’s infrastructure plan. Few things are more unpopular topics than raising taxes. With the administration’s $2 trillion infrastructure plan, however, raising taxes on the rich and corporations is...

Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands...