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MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry...

Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies, find that perfect...

After a four-year sponsorship deal with the WNBA’s Seattle Storm, the Seattle Times reported yesterday that Bing will no longer be the marquee sponsor for the team co-owned by Microsoft executive Lisa Brummel. The report claimed the deal had been valued at $1 million per year,...

This is an upgrade from version 7.0 which was released on April 28, 2021, six-weeks ago. Google has released version 8.0 of the Google Ads API, announcing the key highlights of what is new in version 8.0. The previous version, version 7.0 was released about six-weeks ago on April...

Roku has accused Google of “predatory, anti-competitive and discriminatory” actions regarding its YouTube TV streaming service. Roku is the number one streaming platform in the US, making it a major factor in the success of TV streaming services. Meanwhile, Google’s YouTube TV...

The end of an era has arrived as eBay is ending its support for PayPal for sellers. eBay first bought PayPal in 2002 before splitting the company off in 2015. The two companies continued to work together, but that appears to be coming to an end, at least for eBay sellers....

Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic. I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution...

A step-by-step look at getting more granular estimates from Keyword Planner. Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how to use...

Facebook pages can be quite a dynamic location for your brand and now there is a growing push towards monetizing pages from within Facebook. By utilizing shopping cart software built exclusively for Facebook, retailers can now sell products right on their Facebook pages – no need...

In this live webinar, learn how to measure your website’s Topical Authority for any given topic. Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. While it is an...