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The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019. Google detected 40 billion pages of spam every day in 2020, which is up from the previous year by 60%. These 40 billion pages included hacked...

The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates. Mobile users have traditionally been surfers rather than shoppers. According to one study from...

The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff. These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their...

A discussion on Facebook’s Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need to consider. How to market to California residents on Facebook and stay CCPA compliant. Facebook was very late to the CCPA party,...

Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the day and trending stories to the Today screen. The new Translator feature can be accessed by tapping the share icon in the app and then clicking the “Bing...

And, no, tCPA and tROAS aren’t going away. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your...

Salesforce has updated its work strategy, extending work-from-home (WFM) till the end of the year. Salesforce made headlines in February when it announced it was embracing remote work permanently, giving employees the option to have a hybrid work schedule. Under the company’s new...

It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities. A proposal that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default...

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. I read a lot of patents, many of which may or may not apply to search...

AI-powered robots may soon be responsible for critiquing coffee, replacing human experts. Coffee grading is an important part of the industry, and helps determine the quality and value of coffee. According to Bloomberg, however, the days of humans conducting that task may be...