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With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits. I’ve come to believe that the essence of PPC management can be boiled down to two things: Never let one thing (keyword research,...

Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines. Just when we thought the saying “Content is king”...

Will Snapchat and Pinterest benefit from advertiser frustrations? Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disable...

Jeff Bezos has come out in favor of increased corporate taxes to help pay for Biden’s infrastructure plan. Few things are more unpopular topics than raising taxes. With the administration’s $2 trillion infrastructure plan, however, raising taxes on the rich and corporations is...

Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social. A major shift I’ve observed taking place in both the paid search and social advertising industry is a move toward relationship marketing. Brands...

Google explained it “will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar.” Google updated its FAQs around the Core Web Vitals and the page experience update. This page is accessible in the Google...

The social media marketing week in review: A round up of news and announcements you may have missed. Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is...

Apple has announced its Worldwide Developer Conference (WWDC) for 2021, with the tag line: “Glow and behold.” WWDC is Apple’s premier event of the year, where the company previews its upcoming operating system releases, as well as new hardware. Some of the company’s biggest...

Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates. User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper...

This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search. Aloha, here we are again — coming down from the high of holiday e-commerce, the Q4 scurry of lead gen and the calm before year-end...