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Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of...

Core Web Vitals are set to be rolled into Google’s page experience algorithm update. Are you, your SEO team, and your business ready? At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused on speed,...

Microsoft has upped its commitment to EU data privacy, promising to keep EU data within the bloc. Data privacy is a bigger concern than ever before, as individuals and lawmakers start holding companies accountable. As part of the shift toward more data responsibility, some...

Microsoft Bing has announced they’ve added a new feature to the school snapshot boxes on the right hand panel — the school’s rating. They’ve added school ratings, rankings and academic indicators directly in Bing Snapshot. Microsoft says this works for searching for schools from...

Having match rate data upfront can help to contextualize performance expectations. When advertisers upload a customer list, Google will now show them the estimated match rate (the percentage of the list that is usable with Customer Match) the company announced Thursday. Match...

It will now be able to manage customers’ physical and digital presence. WeWork announced today that it is buying Conductor. Conductor CEO Seth Besmertnik believes this is a “huge win for the entire industry.” I spoke to him to get a better sense of how the companies fit...

Why conventional bidding methods leave money on the table. Generating keywords that effectively identify search engine users as likely prospects for a successful campaign is a deeply intuitive process. And with large campaigns incorporating thousands or even millions o...

Facebook and Instagram are resorting to scare tactics to convince iOS users to allow the companies to track them. The latest version of iOS 14 forces apps to ask for permission before tracking users. Apple has framed the feature in the context of protecting user privacy and, just...

Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US. It was an honor to host Shimon Sandler of Sandler Digital for an interview on his history in the search marketing space, and how he grew two of his own agencies...

A few days ago, we reported that Bing predicted on September 15th that the vote for Scotland’s independence would be a “No” with a 52.5% vote for No and a 47.5% vote for Yes. The final results are now in, and it was a 55% vote for No, so Bing’s prediction was correct and very […]...