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A discussion on Facebook’s Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need to consider. How to market to California residents on Facebook and stay CCPA compliant. Facebook was very late to the CCPA party,...

Bing has released new updates for its iPhone app, adding a Bing Translator button, as well as including Bing’s image of the day and trending stories to the Today screen. The new Translator feature can be accessed by tapping the share icon in the app and then clicking the “Bing...

And, no, tCPA and tROAS aren’t going away. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your...

Salesforce has updated its work strategy, extending work-from-home (WFM) till the end of the year. Salesforce made headlines in February when it announced it was embracing remote work permanently, giving employees the option to have a hybrid work schedule. Under the company’s new...

It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting capabilities. A proposal that would block Google’s replacement for third-party cookies, Federated Learning of Cohorts (FLoC), by default...

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts. I read a lot of patents, many of which may or may not apply to search...

AI-powered robots may soon be responsible for critiquing coffee, replacing human experts. Coffee grading is an important part of the industry, and helps determine the quality and value of coffee. According to Bloomberg, however, the days of humans conducting that task may be...

Alternative media plan considerations for businesses participating in #StopHateForProfit. Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the...

Bing announced a new set of mobile crawlers with Bingbot Mobile User Agents to better support and recognize mobile websites that are not responsively designed. Lee Xiong from the Bing Crawl team explained Bing has designed these new crawlers to “probe websites with a number of...

Online education businesses may want to leverage these new structured data types to get more exposure in Google Search results. Earlier this year we reported how Google was testing displaying practice homework problems in the search results. Now this feature is fully live in...