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Microsoft, the Linux Foundation, Accenture, GitHub and ThoughtWorks have launched The Green Software Foundation to promote sustainable software development. Software development may not be the leading contributor to climate change, or even come up in most conversations about it,...

What you need to know about how Facebook’s handling of California user data might affect your business. Clarification July 8: Compliance exemptions exist for companies with less than $25 million in annual revenue. This is an important note, and the author of this article...

The announcements position Google as the middle ground between shoppers and retailers. At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of...

Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here.  The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one...

Keyword targeting is just one area search engines evaluate when ranking pages. This white paper offers a template to help establish a foundation for your SEO efforts. One of the chief ways to optimize your website for users and search is to target a specific theme – represented...

Coinbase has announced it is closing its San Francisco office, the company’s former headquarters, in an effort to be fully decentralized. In late February, the company announced it was transitioning to a decentralized company, going remote first. As part of the move, it relegated...

Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered by the Khan Academy. (2) The ability to search for books that you can buy online, pick up at a local library and/or view fully online. Khan Academy...

These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns. In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice...

Facebook has lost a major battle against an EU privacy law, one that would prevent EU data from being sent to the US. It’s no secret Facebook makes its money off of data. Since most of its products and services are free, the customer is the product and their data a gold mine. As...

Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed. Ask any PPC manager how they do their job well,...