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Having match rate data upfront can help to contextualize performance expectations. When advertisers upload a customer list, Google will now show them the estimated match rate (the percentage of the list that is usable with Customer Match) the company announced Thursday. Match...

It will now be able to manage customers’ physical and digital presence. WeWork announced today that it is buying Conductor. Conductor CEO Seth Besmertnik believes this is a “huge win for the entire industry.” I spoke to him to get a better sense of how the companies fit...

Why conventional bidding methods leave money on the table. Generating keywords that effectively identify search engine users as likely prospects for a successful campaign is a deeply intuitive process. And with large campaigns incorporating thousands or even millions o...

Facebook and Instagram are resorting to scare tactics to convince iOS users to allow the companies to track them. The latest version of iOS 14 forces apps to ask for permission before tracking users. Apple has framed the feature in the context of protecting user privacy and, just...

Shimon Sandler has a long history in the space, working at some of the most well known agencies and brands in the US. It was an honor to host Shimon Sandler of Sandler Digital for an interview on his history in the search marketing space, and how he grew two of his own agencies...

A few days ago, we reported that Bing predicted on September 15th that the vote for Scotland’s independence would be a “No” with a 52.5% vote for No and a 47.5% vote for Yes. The final results are now in, and it was a 55% vote for No, so Bing’s prediction was correct and very […]...

The 2020 webspam report from Google said the company detected 40 billion pages of spam every day, that is up from 25 billion in 2019. Google detected 40 billion pages of spam every day in 2020, which is up from the previous year by 60%. These 40 billion pages included hacked...

The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates. Mobile users have traditionally been surfers rather than shoppers. According to one study from...

The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing tool trend of automatically separating the wheat from the chaff. These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their...

A discussion on Facebook’s Limited Data Use setting for California users, how it is affecting campaigns, retargeting and steps advertisers need to consider. How to market to California residents on Facebook and stay CCPA compliant. Facebook was very late to the CCPA party,...