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Keyword targeting is just one area search engines evaluate when ranking pages. This white paper offers a template to help establish a foundation for your SEO efforts. One of the chief ways to optimize your website for users and search is to target a specific theme – represented...

Coinbase has announced it is closing its San Francisco office, the company’s former headquarters, in an effort to be fully decentralized. In late February, the company announced it was transitioning to a decentralized company, going remote first. As part of the move, it relegated...

Bing has added two new search features for the school break season. (1) The ability to search for free online courses offered by the Khan Academy. (2) The ability to search for books that you can buy online, pick up at a local library and/or view fully online. Khan Academy...

These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns. In a Google Marketing Livestream preview announcement of upcoming product launches, Vidhya Srinivasan, Vice...

Facebook has lost a major battle against an EU privacy law, one that would prevent EU data from being sent to the US. It’s no secret Facebook makes its money off of data. Since most of its products and services are free, the customer is the product and their data a gold mine. As...

Ask any PPC professional the secret of their success, and they’ll often point to tools that help them do their jobs better. Columnist Pauline Jakober recaps a session at SMX East where the best of these tools were discussed. Ask any PPC manager how they do their job well,...

Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of...

Core Web Vitals are set to be rolled into Google’s page experience algorithm update. Are you, your SEO team, and your business ready? At the end of May in 2020 Google announced they would be releasing a set of metrics called the Core Web Vitals. These are focused on speed,...

Microsoft has upped its commitment to EU data privacy, promising to keep EU data within the bloc. Data privacy is a bigger concern than ever before, as individuals and lawmakers start holding companies accountable. As part of the shift toward more data responsibility, some...

Microsoft Bing has announced they’ve added a new feature to the school snapshot boxes on the right hand panel — the school’s rating. They’ve added school ratings, rankings and academic indicators directly in Bing Snapshot. Microsoft says this works for searching for schools from...