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Case study: On-page + off-page SEO working together = success

Contributor Eric Enge offers an insightful case study on the positive effects SEO-focused content created by local influencers can have on driving targeted traffic. I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution...
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Want better data from AdWords Keyword Planner? Use the forecasting tools, says Google

A step-by-step look at getting more granular estimates from Keyword Planner. Now that Google has officially limited access to Keyword Planner from just anyone or any bot that wanted some good search volume data, the team behind the tool is aiming to inform advertisers how to use...
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Facebook E-Commerce: A Look At Facebook Shopping Carts

Facebook pages can be quite a dynamic location for your brand and now there is a growing push towards monetizing pages from within Facebook. By utilizing shopping cart software built exclusively for Facebook, retailers can now sell products right on their Facebook pages – no need...
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How to measure Google’s E-A-T criteria and improve your organic results

In this live webinar, learn how to measure your website’s Topical Authority for any given topic. Google’s three pillars of E-A-T (Expertise, Authoritativeness and Trustworthiness) is the Search Engine’s quality control to protect searchers from low-quality content. While it is an...
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Bing Maps Makes It Easier To See Map Features & Distinguish Park Trails From Streets

Last Friday, Bing Maps announced new stylistic updates, designed to make its maps easier to read. Among the new style features, Bing has added more color gradient, adjusting the brightness of a land area depending on the zoom level. From the announcement: The land color will now...
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Microsoft Azure and AWS Leading in IoT Onboarding and Lifecycle Management

A new Competitive Assessment report puts Microsoft Azure and AWS leading the pack in IoT deployment. AWS and Microsoft Azure are the two largest cloud platforms, and the two companies play an important role in IoT. According to ABI Research, the two companies are also leading the...
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Microsoft, Linux Foundation and Others Launch The Green Software Foundation

Microsoft, the Linux Foundation, Accenture, GitHub and ThoughtWorks have launched The Green Software Foundation to promote sustainable software development. Software development may not be the leading contributor to climate change, or even come up in most conversations about it,...
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Facebook CCPA compliance challenges: Limited Data Use

What you need to know about how Facebook’s handling of California user data might affect your business. Clarification July 8: Compliance exemptions exist for companies with less than $25 million in annual revenue. This is an important note, and the author of this article...
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Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

The announcements position Google as the middle ground between shoppers and retailers. At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of...
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How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014

Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here.  The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one...