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Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them. Automation doesn’t devalue the work of marketers; it allows them to focus their time and efforts on more strategic aspects of paid search. In this SMX...

A coalition of 37 states, plus the District of Columbia, have sued Google over alleged antitrust violations with its Play Store. Google is facing numerous lawsuits and investigations, being accused of abusing its dominant search and advertising position. The company is also being...

A month ago, Microsoft started testing a new search feature named Bing Saves. This feature enabled searchers to save URLs and searches to their personal Bing/Microsoft account, in order to build an index of their own saved searches. That feature seems to now be available as...

Maximize your visibility in Google Shopping by using these two tools to augment and optimize your product feeds. The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and...

Twitter is testing a new home page design that introduces new users to a wider view of the site’s functionality by focusing on specific content and users rather than the more nebulous idea of trending keywords and hashtags. I can’t get the new home page to load, so here’s a look...

Algorithm updates got you down? You’re not alone. Columnist Jamie Pitman shares highlights from a BrightLocal survey seeking to understand the ways that algorithm updates impact SEO practitioners’ jobs. As SEOs working in the weeds with our clients each day, it can...

Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers. Paid search in 2016 might have started uneventfully, but the lull did not last. Beginning in February, there was a rush of...

Brave has opened its search engine beta to the world, following an invite-only early access. Brave made headlines in March when the company announced it was working on its own search engine. Brave has made a name for itself as a privacy-focused company, with its namesake browser...

Amazon is touting its most recent Prime Day as the “two biggest days ever for small & medium-sized businesses.” Prime Day is the company’s answer to Black Friday, a sales event where prices are slashed and deals abound. The company says this year’s Prime Day was the best...

You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings. A new tidbit found in the updated Bing Webmaste...