On the Webmaster blog, Google made an announcement that they are going to be boosting the effects of the mobile-friendly algorithm they launched back on April 21, 2015.
Google said the update will happen “beginning in May,” and it “increases the effect of the [mobile-friendly] ranking signal.” Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”
it will roll out gradually, When the update happens, so you won’t be ale to see a main drop-off on non-mobile-friendly websites when the algorithm is pushed out. This type of sounds like the slow Panda 4.2 rollout, but it is unclear if the rollout will take weeks or months.
Google just said it would “start rolling out” the update in the beginning of May.
The mobile-friendly algorithm is based on a page-by-page signal, so it can take time for Google to assess every page, and that may be why it will be a ongoing rollout. And depending on how quick Google crawls and indexes all of the pages on your site, the impact can be slow to show up.
It is supposed that this rollout will have less impact than the original mobile-friendly update, which was called “Mobilegeddon.” The original Mobilegeddon was supposed to have a important impact on the mobile results, but not everybody said it had that much of an impact.
Source: Searchengineland
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru.“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.
