Some Reasons Define SEO Is Just Like Fitness

Like getting in shape, ranking well in search engines takes time. Columnist Kaspar Szymanski explains he similarities to help educate clients and neophytes.

SEO workers and professional fitness trainers a like can relate to the moment when a client says for results — only to find out that there are absolutely none. That’s disappointing, but unfortunately, it’s true.

Search engine optimization and the recreational sports industry have, at first glance, seemingly little in common. On a second, closer look, however, both industries almost mirror each other when it comes to honest expectation management:

1.For starters, in both SEO optimization and fitness training, there are no guarantees. There’s only so much a consultant or trainer can do in terms of both planning and execution.

2.In both areas, it’s all about stamina and following a long-term plan.

3.Serious athletes and SEOs will agree: there are no short cuts that work over an extended period of time and that do not cause serious side effects.

4.Fitness is extremely important. Not even the best planned and executed training regimen will translate into desired results if an athlete ends up supplementing it with poor nutrition. In the same way, great on-page optimization will not be enough if it’s hampered by half-hearted, low-quality link building.

5.SEO nor sports is a level playing field competition. In sports, the body type determines, to a high degree, how far an athlete can get.

6.Optimizing websites and training at a competitive level can be a stress experience, because the world has not stopped dead in its tracks, and there’s a chance that someone else (or a competing website) will still do better, despite your best efforts.

7.Motivation is important. No workout should be motivated by the approval of other people, which may or may not be forthcoming. In sports, the intrinsic drive towards a more balanced lifestyle is a much more sustainable reason to maintain course.

8.With both fitness programs and SEO, measuring progress is everything. Without metrics and trends to follow, success cannot be sustained.

9.Very much like physical exercise, search engine optimization initially requires little more than focus and few tools; a pair of decent running shoes here, Google Search Console data there.

10.For search engine optimization and sports, there’s a simple rule of thumb when it comes to special deals: if it sounds too good to be true, it probably is too good to be true.

Lastly, there’s one more quality both SEO and fitness have in common: the more it becomes a habit and part of a regular routine, the better the chance that the success achieved will exceed all initial expectations.

Source:searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.