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Hisense’s annual overseas sales have exceeded US$12.2 billion
Posted On 24 Oct 2024
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Hisense, a leading global brand in the field of consumer electronics and home appliances, has announced the achievement of an amazing milestone in which its overseas business revenue for fiscal year 2023 exceeded US$12.2 billion. This significant achievement was presented at the company’s 55th anniversary celebrations, during which the company also outlined its ambitious goals for the future.
Over the past five years, Hisense has significantly expanded its global footprint and achieved breakthrough results in its technological foundation. The acquisition of SanDen Corporation and the development of chips for maximum image quality using artificial intelligence became growth catalysts that allowed Hisense to enter new markets and expand its technological capabilities. As a result, Hisense’s overseas revenue has more than doubled since 2019, with Hisense’s revenue exceeding US$28.7 billion in 2023.
At the ceremony, the Chairman of Hisense Group, Mr. Jia Shaoqian, gave a speech entitled “Faithful as the beginning, we create the future”, in which he presented the future goals – including the company becoming a model of quality development with the use of industrial clusters, moving to ecological and low-carbon operation, expand its global reach through transformations from a Chinese management model to a truly global model, and create a world-class enterprise and a global brand.
“We continue to strengthen our core competitiveness in technology and products, take advantage of the strong interest in the field of cross-cultural integration, and increase global competitiveness in building a matrix of brands,” Mr. Jia emphasized. “Hisense will tirelessly develop its own brands and strive to ranked among the world’s best players in the high-end market!”
Hisense focuses on innovation and devotes approximately five percent of its annual revenue to research and development – of which roughly 30% goes into preliminary research. Hisense puts user needs and customer satisfaction first, and ensures that its products and technologies serve users and create value.
Hisense has a strong global presence with 36 industrial parks and manufacturing bases, 30 R&D centers and 64 overseas offices, forming a “5+1” network covering Europe, the Americas, ASEAN, the Middle East, Africa and China. In order to To support its own growth, Hisense is accelerating its manufacturing operations around the world. In Africa, the company is establishing new manufacturing facilities, while in ASEAN and Latin America, Hisense is expanding its manufacturing and research capacities. This strategic expansion will enable Hisense to provide better customer service and achieves a strengthening of its own global competitive position.
With the vision of building a “Century Company”, Hisense is committed to continuous improvement in corporate governance. By benchmarking against the world’s best practices, promoting board diversity and establishing a more robust structure, the company aims to strengthen its management level and accelerate its journey to become a world-class enterprise level.
About Hisense
Hisense is a leading global brand of home appliances and consumer electronics and an official partner of the UEFA EURO 2024™ Championship. According to data from Omdia, the Hisense brand ranked No. 2 in total global TV sales in both 2023 and the first half of 2024 and No. 1 in the 100-inch TV category. The company has undergone rapid expansion and now operates in more than 160 countries, specializing in multimedia products, home appliances and intelligent information technology.
