Total OOH ad spending in the US will surpass $10 billion for the first time in 2027, on moderate growth
OOH ad spending has recovered from the pandemic and will continue to grow steadily. OOH ad spending hit a new high in 2023 for the first time since the pandemic. The channel doesn’t have the flashy double-digit growth rates of many digital media formats, but it will continue to...
Posted On 27 Jun 2024