Google rolls out new shopping tools ahead of summer sales

Google’s tools streamline deal-hunting for consumers, intensifying competition among retailers and could reshape advertising strategies.

1. Updated deals destination:
   • – Shows freshest deals from across retailers in a carousel
   • – Organizes promotions by product categories
   • – Available on mobile and desktop in the U.S.

2. Membership price display:
   • – Shows regular prices alongside discounted costs for loyalty program members
   • – Currently available for retailers like BestBuy, Petco, and Minted

Why we care. Retail advertisers might need to shift more focus towards promoting deals and special offers to appear in these new features.

Why it matters. With 44% of shoppers saying deal days prompt them to shop more than usual (according to Google/Ipsos Deal Days Survey), these tools aim to help consumers find the best discounts across retailers.

The big picture. These features leverage Google’s Shopping Graph, which contains 45 billion product listings, to provide a centralized shopping experience.

By the numbers.

• Online searches for “deals” spike in mid-July, surpassing interest in “vacation”
• 25% of people who regret purchases during big sales say it’s due to finding lower prices later

Between the lines. Google is positioning itself as a one-stop shop for deal-hunting, potentially increasing its importance in the e-commerce ecosystem.