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Omdia: IPL set to transform India’s media and advertising landscape in 2024
The Indian Premier League (IPL) has seen its media rights value skyrocket, with the latest five-year contract commencing in 2023 valued at $1.2 billion annually according to Omdia‘s Why 2024 could prove to be a high-water mark for the Indian Premier League. This impressive...
Posted On 21 Mar 2024