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Where is the buyer’s journey headed?
Posted On 18 May 2023
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Learn how intelligence informs sellers through the ever-changing buyer journey on The MarTech Podcast.
What do craft beer, food delivery and B2B buyers have in common? A call for more personalization because of younger, more digitally native buyers. These themes are explored in episode one of The MarTech Podcast: Data Makes the Difference series.
Kim Davis, editorial director at MarTech and Chris Garza, regional vice president, field and inside sales at Dun & Bradstreet, discuss how the buyer’s journey has transformed significantly in recent years, forcing marketers/sellers to reach customers in new ways.
Data will be the key to achieving success in this new reality.
Tune into the podcast and learn:
- Where sales and marketing teams are finding success in this evolving landscape
- The role data plays in pivoting strategies to reach prospects
- Where the buyer’s journey is headed and how that will impact you
