Bing Supports Today’s Boston Marathon By Spotlighting Runners On Its Homepage

Bing made an unconventional move today and changed its homepage image midday, switching from its initial image of Boston’s Bunker Hill Bridge to a photo of Boston Marathon runners with fans cheering them on, and two BostonStrong flags waving in the foreground. To start the day, Bing tweeted the following picture of its homepage: Beyond […]

Bing made an unconventional move today and changed its homepage image midday, switching from its initial image of Boston’s Bunker Hill Bridge to a photo of Boston Marathon runners with fans cheering them on, and two BostonStrong flags waving in the foreground.

To start the day, Bing tweeted the following picture of its homepage:

Beyond this bridge is TD Garden, home of the @NHLBruins and the @Celtics. https://t.co/Tp49Png2n0 pic.twitter.com/sS4STPvJaU

— Bing (@bing) April 21, 2014

Later in the day, Bing announced it had changed its homepage image with the following tweet:

We don’t usually change the homepage in the middle of the day, but today we couldn’t resist. https://t.co/Tp49Png2n0 pic.twitter.com/105EPg6rAc

— Bing (@bing) April 21, 2014

The image honoring the Boston Marathon and runners included links to race-related searches highlighting today’s winners of the men’s title and the wheelchair division, as well as a links to Boston’s connection to Patriot Day, and Boston Marathon history.

Postscript: This story was updated to include Bing’s first homepage image for the day.