TikTok’s In-Feed Ads get more visual with Interactive Add-Ons

These new features come in two different flavors, Standard or Premium. According to TikTok, standard Add-Ons are made to “reach lower-funnel marketing goals, like driving clicks and conversions” while Premium Ads move up the funnel to aid in “brand awareness and community building.”

Read next: 4 tips for successful TikTok videos from TikTok

The new Interactive Add-Ons are compatible with App installs, Conversion, and Reach & Frequency (Traffic, Video Views) campaigns.

Premium Add-Ons. The new elements to target the lower funnel include:

• Pop-out Showcase. This image element will lay over the ad with the ability to drive product clicks that can be accompanied by text.
• Gesture. With a tap or swipe, a user can interact to obtain reward credits in the ‘Gesture reward card’.
• Super Like 2.0. This is coming soon but will allow for an even more visuals after a user likes an ad, including a pop up card after the like.

Standard Add-Ons. The new elements to target the mid/upper funnel include:

• Display Card. Visually showcase brand messaging or offers via Display Card that transcends the standard card format.
• Gift Code Sticker. Contrary to the TikTok release, these arguably target the lower funnel as viewers can click for a code and copy it before heading to purchase.
• Voting Sticker. Leverage the community for their input with a traditional-looking voting sticker.
• Countdown Sticker. Slap additional information over an ad for upcoming releases or important dates.

Why we care: These creative new ad enhancers are a great way to add interactivity for more ad engagement. According to TikTok “viewers who have shared, liked, or commented on a TikTok brand video are 150% more likely to buy a product or service” and these new elements will surely help with that interaction.