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tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy. If you’ve followed along with the news recently, Google has confirmed that Target CPA (tCPA) is not planned to...
Posted On 19 May 2022