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Google Merchant Center now automatically displays badge eligibility for products
Posted On 02 Dec 2021
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Merchants no longer have to manually figure out which badge is being applied to each of their items.
Tip of the hat to Kirk Williams, who first posted about this new feature.
Why we care
Badging isn’t new. However, the column showing which badge your products are appearing with is new and it can help merchants understand how potential customers are seeing their ads, without needing to manually figure it out for themselves. This can help retailers identify the types of promotions that are (or aren’t) working out for their business.
