Twitter Announces Shop Module, Its Foray Into E-Commerce

Twitter is looking to help businesses bring e-commerce to their Twitter profiles with a new feature called Shop Module.

Shop Module is designed to let businesses showcase their products at the top of their profile page. Businesses will be able to use the feature to create a carousel of their products for people to browse.

Bruce Falk, Product Lead, Goldbird, described the feature in a blog post:

The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase — seamlessly in an in-app browser, without having to leave Twitter.

We’re starting small with a handful of brands in the United States. People in the U.S. who use Twitter in English on iOS devices will be able to see the Shop Module.

Some see Twitter’s announcement as part of the larger evolution of the e-commerce industry.

“Social commerce solves the agility challenges brands have experienced within other e-commerce platforms,” Eric Dahan, Open Influence CEO/Co-Founder, told WebProNews. “Moving forward, we don’t expect this evolution of e-commerce to slow down. 64 percent of small businesses plan to continue their new e-commerce strategies in 2021.”

Twitter plans on rolling the feature out to a handful of US-based brands. English Twitter users in the US on iOS should soon start seeing Shop Module.