Guide to on-page search engine optimization

Keyword targeting is just one area search engines evaluate when ranking pages. This white paper offers a template to help establish a foundation for your SEO efforts.

One of the chief ways to optimize your website for users and search is to target a specific theme – represented in a unique keyword or phrase on each individual page. The keyword you are targeting for each page should be found in the page’s title tag, description tag, H1 tag, and body copy.

The keyword should also appear in the URL and internal or inbound links pointing to the page. Images on the page should support the theme and their filenames and alt attribute tags should be thematic, too, where natural.

All of this is easier said than done. There are several challenges with proper on-page optimization. It is time consuming and influenced by a wide range of very specific parameters and best practices. But it is important to get these elements “right.” This white paper offers tips and a template to help establish a useful foundation for your on-page optimization efforts.