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Content Marketing: What To Measure Beyond Sales & Leads

Sure, you should be measuring revenue and leads related to your content marketing, but what are the other less-obvious benefits that content provides? How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an...
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What marketers are saying about Facebook’s new Portal video chat devices

Facebook unveiled its long-anticipated foray into hardware Monday with the announcement of its twin video chat devices, Portal and Portal+, available in November. The devices use artificial intelligence (AI) to create a more interactive, realistic chat experience that reacts to...