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Rules for Creating Perfect Push Notifications A successful push notification is the smartest way of steering customer attraction to your channel. It necessitates us to persuade the user into clicking on the message. Writing an innovative message in a refreshing format that can...

Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here’s how one man and his company said “bring it on” and thrived. We’re now all adjusting to the new interface of Google Ads....

The selected media partners will be able to share their Our Stories content on the Discover platforms, as well as embed them on their sites and social channels. During the coming weeks, more than 20 of Snapchat’s Discover partners will be able to build their own Our Stories...