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‘Bing spotlight’ offers a news hub for information on evolving stories, powered by AI and human editors

Bing is tackling news with a new feature that showcases a timeline of how a story has evolved, different perspectives from news sources and related social media posts on a topic. Bing announced Monday a new way to deliver information around “impactful stories that evolve over a...
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How e-commerce can compete for informational queries by optimizing for intent

How do you optimize for search intent? Here’s a look at how Google may return informational queries to relevant e-commerce pages and how you can optimize on-page content for ‘intent.’ For as long as search engine optimization specialists (SEOs) have been working...