Google’s political ad transparency report & library offers more accountability around election ads

Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available.

Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its political ad policies in May — enforcing new ID requirements for anyone purchasing political ads — the company is now sharing its first transparency report focusing solely on political ads, as well as a political ad library.

Google first announced it would be releasing a public political ad transparency report and library of political ads that have been verified three months ago, and made them available Wednesday.