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Quora launches native image ads globally

The platform has roughly tripled its advertising base since launching its ad platform last year; says it now has more than 1,000 active advertisers. Quora, the Q&A platform, is expanding its advertising offerings with the launch of image ads. Announced Tuesday, the new format...
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Are The SEO Weather Tools Off Again On Algorithmic Changes?

Whenever the automated tracking “SEO Weather” tools go off, I get tons of people telling me there was an update. They tell me this not based on them noticing any ranking changes, traffic changes or changes to the search results but based on the tools going off...
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Improve paid search lead-gen with cohort analysis

Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting. When reporting paid search results, business to business (B2B) marketers often field a few...
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Facebook’s latest on fake news, misinformation campaigns & user privacy

Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s...
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7 Tips for Growing Your Following on Instagram With Hashtags

With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete...
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Bing Mocks Me With Wrong Headshot On Penguin Background

Most of you know I am an Apple fan, which has historically put Bing, operated by Microsoft, at a disadvantage with me. But for Bing to come back to me and change my headshot on my knowledge panel for a search on my name in their search engine – well, it is insulting. And to...
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How to build an e-commerce SEO strategy for large retailers

Three factors deserve special attention in developing an SEO strategy for online retailers. Contributor Manish Dudharejia shares how to take on the competition using each. Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most...
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Parallel tracking offers a page-speed improvement for AdWords advertisers

Contributor Frederick Vallaeys urges advertisers to adopt the feature now, before it’s required, especially if you’re working with mobile landing pages. While it’s critical for advertisers to measure and track the traffic driven from their ads, there’s always been...

SEO For Google Now Harder? What Has Changed Over The Past Few Years?

There is an interesting thread starting up at WebmasterWorld talking about what has changed specifically with SEO around Google over the past few years. Specifically, why techniques they used back in 2016 no longer work in 2018. It got me thinking, how much has changed here over...
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Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month

Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. Facebook CEO Mark Zuckerberg took his apology tour across the ocean yesterday and appeared before the EU’s Parliament to answer questions about the...