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What agencies and consultants have seen since Facebook’s latest user-data scandal. We’re less than two months out from Facebook’s infamous announcement that it was suspending Cambridge Analytica for exploiting user data. Since then, news headlines about the company — and...

First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming weeks. Google announced today it is rolling out new Gmail features first announced earlier this month. In addition to the redesign and app integration it...

New display network combines search signals, Microsoft’s AI assets and its audience graph, which includes LinkedIn. This morning at the Bing Partner Summit, at Microsoft headquarters, the company announced a new display network, the Microsoft Audience Network (MSAN). Though the...

Google confirms it shortened search results snippets after expanding them last December Google has confirmed that only about five months after increasing the search results snippets, it has now decreased the length of these snippets. Danny Sullivan of Google wrote, “Our search...

If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being...

Google’s John Mueller posted on Google+ some basic SEO advice for how to handle recurring events and updated items pages for search and users. For example, if you run an annual conference and you want to post the new agenda for 2018, do you make a new /2018 URL or keep it...

No more keyword-stuffed ad copy, please, says contributor Joe Martinez. Instead, use ad customizers to update feeds and shift your focus to value-based advertising that will drive sales.   While shopping ads are arguably the most important form of Google advertising for...