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Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However, the benefits of using call analytics extend well beyond campaign optimization into operational...

Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However, the benefits of using call analytics extend well beyond campaign optimization into operational...

No news flash here. Marketing teams cannot afford to exist in silos. Paid search and social are no exception. You can amplify the reach of both of these channels by combining your efforts and leveraging data from each together. In the SMX East session, “Using Paid Search and...

No news flash here. Marketing teams cannot afford to exist in silos. Paid search and social are no exception. You can amplify the reach of both of these channels by combining your efforts and leveraging data from each together. In the SMX East session, “Using Paid Search and...