Learn the Basics of Programmatic Advertising

Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value.

Get the basics of using programmatic advertising in this guide from Oracle:

1.Deliver advertising that enhances the customer experience;
2.prove your advertising campaign success and bottom-line value; and
3.learn all the terms you need to know in our handy glossary.

Visit Digital Marketing Depot to get started.

Source: Searchengineacademy

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry