Campaign Drafts and Experiments in AdWords is Now Available on the Google Display Network.

Campaign drafts and experiments in AdWords is now available for campaigns running on the Google Display Network.

You’ll now see the Drafts box next to the date range in the upper right corner when you’ve selected a display campaign. Clicking on that button brings up the dialogue box below showing the steps to get started.

Campaign drafts and experiments can be used to test changes to your campaigns, such as bid adjustments and strategies, without affecting performance. In drafts, you essentially make a mirror campaign in which to make changes. These can then be applied to the active campaign, deleted or executed as an experiment to test how the changes perform against the original campaign by designating a portion of the budget to the experiment for a period of time.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.