Google Announced a Sweeping Change to the Interface of AdWords

In March of this year, Google announced a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Yesterday, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Today, Google has confirmed that the interface is rolling out to more AdWords users.

In regard to the new interface surfacing, a Google Representative has confirmed that the interface is rolling out to more users. Previously, Google has stated:

Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.

It should be noted that this move is purely an interface design change — it will not change the core functionality of AdWords. In fact, in a phone interview with Search Engine Land back in March, Paul Feng, AdWords product management director, had stated that the change will help advertisers reach across the spectrum of  search, display, shopping, mobile and video.

Source: Searchengineland

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.