Mobile-Friendly Ranking Signal is About to Get Stronger

Who could forget about Mobilegeddon of 2015. April 21st was the date when Google officially integrated mobile-friendliness into its ranking signal. Today, the company announced its mobile-friendly ranking signal is about to get stronger.

Beginning in May an update will be rolled out to Google Search which increases the effects of the mobile-friendly ranking signal. The goal is to “help our users find even more pages that are relevant and mobile-friendly”.

Anecdotally speaking, when searching on a mobile device it’s not uncommon to see non-mobile friendly sites show up on the front page. Perhaps with May’s update searchers will find fewer pages in search that are not optimized for a mobile device.

If your site is already mobile-friendly, Google says you will not be impacted by the pending update. The company reminds that the intent of a search query is still a strong ranking signal. Pages with high quality content may still show up in mobile searches if they’re the most relevant to the query.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.