An Introduction to Ad Spying Tools

Affiliate marketers as well as online storeowners use ad spying tools to discover which keywords and ad placements are giving their competitors the best results in terms of conversion rates. It is a way to get a leg up over other marketers in the same niche while still keeping advertising costs low. When you get the results of this research, you will be able to tell exactly which keywords are useful for other marketers in your niche. But more than that, you can view the exact ads that your competitors used to drive business to their sites. Some tools like PPC Bully even allow you to see the particular landing pages that are associated with each profitable ad/keyword combination.

You can save a lot of time by using a keyword spy tool in your business. Rather than starting out with a huge list of keywords and many different ads, you will be able to focus only on those combinations that you know are effective in your niche. You no longer have to spend hours and hours testing, tweaking and fine-tuning your campaigns. You can also save a lot of money with tools like these. It not only takes time to determine which ads will be effective if you try to do it by hand, it can also be very costly to place ads that don’t have a high rate of conversion. Knowing in advance which ads are likely to be effective is a great boost to your advertising budget.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.