Making Social Media Work To Enhance Your Company’s Advantages

We hear people complain about social media all the time. Some people think that social media does not work. Other people have no clue how to make social media work to increase their company profits, but they still throw themselves into social media hoping that something good will happen. Social media is one of the funnels that bring future paying customers to your company. Increasing your website traffic and visitors’ engagement is a realistic goal. It will lead to increasing customer base. A marketing objective can be: increase website traffic and visitors’ engagement on the website. These Metrics Will Show User Engagement on Your Website. These metrics are: Conversation rate – number of comments per blog post, Amplification rate – quantity of times a post is shared (on Twitter, Facebook, LinkedIn, etc.), Applause rate – it’s “likes” on Facebook, favorites on Twitter or something like “thumbs up”. Applause rate is a sign of a website that signifies something outstanding. Economic value – revenue. Every company will have their own definition.

True Social Media collects data into simple spreadsheets. Now is the time to do something with the data, otherwise you wasted your valuable time. Arrange the spreadsheet into a report that all members of the team will understand. There are many ways to do it. A good idea is to present a report for every social media site: an engagement report for Facebook, Twitter, LinkedIn, etc. Tracking social media efforts (blogs, tweets, Facebook posting and sharing on other social media sites) will show what works for your company and what does not work. It will show what has to be improved and how to improve the campaign. True Social Metrics provides useful data that will quantify and qualify company’s marketing campaigns.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.