Peter Zmijewski
CEO Keywordspy | Internet Marketer
SOPA and PIPA Ends Blackout Mode
Jan 19th
In the last 24 hours it was lonely place on the Internet. Wikipedia was mode full blackout as they were protesting against the two SOPA and PIPA.
Well my friend, the blackout is over. Wikipedia is back to normal operations means the world is right again. If the cup your hand to the ear to hear students throughout the relaxing, cheers.
Just visit the Wikipedia.org and there you will find normal as before. There is not any mention about SOPA/PIPA on the page anywhere. A bare difference here you will get with the comparison of that the site has been showing since the early morning of 18 January. Below you can see what the site looked like during the blackout -
Source: WordPress
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Politicians Like Want To Get Help Through Social Media
Jan 18th
Social media is all the rage. And it’s here to stay. Facebook has his claws 10% of the world’s population. Twitter is knocked out of the 500 million accounts, 18 million of those who followed by Lady Gaga. And the functioning of the device you want to learn more of politicians.
Each candidate of Republican Party in the current main race has a Twitter account or three. For example, Rick Perry has his account, has his campaign and a “truth computer” account. This includes all accounts of running by others engaged in the tweets that are sent to promote the candidacy of Perry exclusively. One of thing, social media do results in a hotel, even a simple “Yes” on Facebook, its part of the data. “Destiny” is another. Tweet. Comment that may be interpreted in special software like display confidence (approval/disapproval) is another piece of data.
What we do with all these data?
Companies such as Socialitical want to help. One service Socialitical offers working with campaigns to analyze social media traffic to help applicants understand what people are saying about them, This is a process, which they call social listening.
“What are the hot issues? What people say about them? Our common monitoring software measures online chat and emotion, that allows you to monitor, to capture and respond. Key metrics include: emotion, volume, influence, authority and geography.”
How this information is used by the politician is the question. If a candidate is used to tell him what the hot button issues is in a given area, can he direct his campaigns and advertising efforts to target these concerns.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Common Buzz Types across Social Media
Jan 16th
Social media is a window with how consumers re-create a general perception of a brand. It is a mine rich data knowledge which when put together like puzzle pieces shows unlimited opportunities.
With focusing social media buzz, businesses can strategically make proper status their brands in the minds of the consumers and in the market.
There are buzz types across social media –
- Netizens generally tweet a complaint about the defective products instead of going directly to the customer service representatives. Or in the form of product’s image they just show how bad the product is.
- With great in number netizens complaint to social media about the product but the fact in other netizens approx 50% quickly compliment brands in the form of best service here we found.
- Good, bad, worse or best these are the types of product’s experience can be view on social media conversations like forums sites, Twitter micro blogging, on various blogs, or even on Facebook fan pages.
This is only the most common types of conversations online; there is, in fact, as many conversations as netizens in social media. All of these, in many ways to promote brands as joint or sometimes “recreated” by most consumers.
Finally it is important to note that it is better for companies to know what consumers are saying about their brands before discovering their competitors.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
![Bing Overtakes Yahoo Right Now As The Number Two Search Engine [research]](http://peterzmijewski.com/wp-content/uploads/2012/01/Bing-Overtakes-Yahoo-Right-Now-As-The-Number-Two-Search-Engine-research-64x64.jpg "Bing Overtakes Yahoo Right Now As The Number Two Search Engine [research]")
Bing Overtakes Yahoo Right Now As The Number Two Search Engine [research]
Jan 13th
Microsoft’s Bing overtook Yahoo market share in December for the first time, making Bing engine number two search engine next to Google, according to comScore. The researcher found that Bing : n gives rise to months of 15.1%, was mainly due to decrease of 0.6%, with a market share of Yahoo : n. The rankings are then Bing linked to Yahoo in November.
However, it is behind the three: -year-old search engine, which powers Yahoo Search Group at Microsoft, among the party. At this time last year, Bing share was 12% vs. 16% from Yahoo. Bing: growth is a reflection of the Microsoft n characteristic patience-the search engine has been a Drag on earnings.
Show disarmingly However, the figures also clearly Yahoo’s continued to decline. After the number one search engine, Google’s ranking Yahoo losing it in 2000. Over time, Google, Yahoo’s default search provider that year, also known as Yahoo. The two split up in 2004. Since then, Yahoo has seen erosion in market share in search and has failed in a bid to reverse fortunes though turnaround CEO candidate flow. (PayPal’s Scott Thompson became the latest to fill a slot early this month.)
Both Bing and Yahoo are far behind Google, of course, who commanded 65.9% of the market in comScore’s latest investigation. Google also grew 0.5% in December.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Implications of Panda Update on Affiliates
Jan 12th
How time flies for becoming a PPC/SEO affiliate. Affiliates had it easy before in promoting their products. They would create links, put it on a website, link it to article websites and the results would show. It became a question of quantity over quality. Just as long as the ads garnered a lot of clicks, everyone was satisfied just for the visibility.
But ever since the infamous Panda update got proper implementation from Google, it has grown all the more difficult to do traditional SEO. Content farms, a device of so-called SEO workers that once dominated the search landscape, were now somewhat blacklisted by Google, and a lot of top ranking sites before were suddenly relegated to the bottom tier, leaving you unable to get the same clicks you were getting before.
As an affiliate, you should learn to ramp up the quality of the pages you rank for. Gone are the days that you would have to spam your site or links with repetitive keywords. Now, you would need to hold the prospective buyer’s attention, and seriously think of it as a sale you must close. You must now be able to reach out to him at a personal level, and not just a mere click. The Panda update made sure that the most relevant sites stayed. Therefore, improving keyword and content usage should be high priority.
It goes without saying that strategically putting in keywords is still something you have to consider. You would have to be more subtle and construct paragraphs with more conviction. You wouldn’t just want to be promoting your product for the sake of; you would want also to hold the viewer’s attention and tell him, “hey, here’s the real deal.” By doing so, you could effectively get your message across, and you have a higher ratio in converting a sale.
For the PPC side, however, you would need a special tool to carry out that function. Moreover, you could keep abreast of the keyword techniques of affiliates through KeywordSpy. You could do this in three ways:
1) You could go directly to the Affiliate Intelligence section, which lists the top Affiliate Networks per country. From there, you could go to the ads and keywords used by the affiliates on those networks, together with their corresponding ROIs, the keywords utilized and the landing pages. Below is an example of what you would see when you access the Affiliate Intelligence section. You would see the chart showing the placement of the Affiliate Networks in the market, the listing of the respective domains, and the ads and products used by each.
2) If you, for example, the URL string, affiliate ID or product ID used by the affiliates, you could do a search on this using the Destination URL search. The search was especially designed for landing URLs, which would be a huge clue to locating a keyword or domain as they reveal information such as the affiliate’s ID, as well as the complete landing page and the related ad. Seen below is the example for the URL usually used by Clickbank affiliates, or “hop.clickbank.net”:
3) You could just go to any domain using the domain search and then filter the affiliate ads from there. To that type in the domain in the search bar, click Search, and then go to the Ads tab. Hover the mouse over Affiliates, then select Show Only Affiliates. Once that filter is selected, only the Ads used by the affiliates will appear (showing the Affiliate network used), and then after that you could dig deeper into the criteria, such as the landing page, keyword used.
To learn more about becoming a good affiliate through KeywordSpy, you could avail of the Affiliate Bootcamp, which costs $47. You will realize that is not so much a big amount when it comes to spending later on, as it really gives you a comprehensive view of how to use the Affiliate feature with KeywordSpy, complete with modules and reading materials as guides.
We hope this has been a productive exercise for you in terms of dealing with the new affiliate landscape. Remember, the times are a changing, and the best way to keep up is to have prior knowledge of the new techniques for affiliate advertising and promotion, while putting more substance into the ways that you do this promotion.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Tips on How You Could Create Negative Keywords for a Strong Strategy
Jan 11th
Factoring in negative keywords could spell the difference for the success of your campaign. While these may not be the keywords that the customers are looking for, they could influence what you want your company to be searched for and not. So for those who are considering including negative keywords in their ranking, here are some tips to help you out:
Refer to negatives when doing research for the keywords you would like to not appear for. One negative aspect of having to go about searching for keywords is when people will not click on the keywords you rank for. This will result in you garnering a low CTR. On the other hand, if you use common keywords, a lot of people may click on them than you would want, and this could increase the cost per click, enlarging your expenses.
Next, try to develop a negative outlook when it comes to utilizing your own campaign. Be on the lookout for keywords that would be rejected, or customers would have reservations in searching for. You can’t always stay dormant and content with the keywords you have originally searched for. Supposedly you want to advertise rubber shoes. You wouldn’t want to be advertising for brown shoes, etc. So you have to put this exact match in the keywords as a negative word. So you have to take into account those subtle differences.
Now that you have done the tasks previously mentioned, make negative keyword lists of your own. Create a list of the keywords you would deem negative and inappropriate for your search. While negative keyword searching is not a ready feature in KeywordSpy, it would help for you to figure out what keywords you would not want to rank for. In this instance, you could still look for the synonyms of keywords you do not want to rank for using the Related and Similar keyword functions. Using the brown shoes example we had earlier, here are the samples:
Lastly, utilize the negative keyword match type in Adwords. This match type was especially designed for you to help you target specifically keywords you want. Use the negative keywords to direct traffic to the website. The negative keywords adgroup feature can be used in the following manner:
· Click the Shared library link available in the navigation bar.
· Click on Campaign negative keywords.
· Click on the +New negative keyword list button. Afterwards, name the list and put in the negative keywords.
· Click on Save.
Why do these tips for negative keywords? There are a couple of things that you would benefit from should you employ negative keywords. For one, your ad will not be reflected for keyword phrases that would hardly be relevant to the target market. Next, there will be less clickthroughs that do not relate to sales, therefore increasing the CTR. Having a higher CTR will make the ad higher on the page, and you would not have to pay higher CPC, saving you money, and getting you high ROI.
At the same time, you should be careful not to overdo the usage of the negative keywords. There may be keywords that could work for one campaign that would not work for another. In that case, it could end up cancelling profits for that particular keyword. So make sure your usage of the keywords is well balanced.
With these tips, you can be aided in taking advantage of the negative keywords used for your campaign. So explore this opportunity and you will be able to capitalize on something good for your strategy.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Developers Get New Pilot Program Launch by Twitter
Jan 11th
There is the announcement by Twitter of a new pilot program to distribute handles verified account and public profile metadata for developers, media and content services, and consumer device manufacturers.
The first partners of the program include: The Echo nest, Gracenote and Rovi. Developers will now enable to work with these three to merge verified account handle and tweets in the music and entertainment services. Twitter is Jason Costa explains the role of each partner in a post on Twitters developers blog:
The Echo nest Twitter connects to your service accounts checked of Rosetta Stone to give developers a simple way to integrate Tweets from popular artists directly into their applications. Music intelligence platform Echo nest’s main powers and music services, Nokia platforms, including Radio, Spotify, MOG, EMI and iHeartRadio.
Gracenote will integrate Twitter verified accounts for musicians, actors and other artists in its database of music and video information comprise the metadata for the artists, albums and movies in millions. Gracenote’s database powers some of the world’s leading music and video products, including Apple iTunes, HTC smart phones, Ford SYNC, and Sony BRAVIA TVs.
Rovi offers home digital entertainment companies an easy way to add some Tweets directly from accounts in their services. Here reviews, artist bios and music clips, and use manufacturers and service providers are also considered by Rovi database.
Twitter account verification can be an important thing for the users because of false accounts which are very common. For this verification ensures that Twitter’s ecosystem will be better off if users can.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Social Media Metrics in Bad Terms
Jan 10th
Social media is difficult to measure.
It’s hard to tell how well you are doing you It and/or how to analyze employee production.
Don’t even bring up ROI You will simply let yourself headaches.
If you select the wrong targets, you get not better results in the long run. And you have wasted valuable time, money and effort.
Some social media metrics are better than others. But some are downright useless.
Some are below in particular, won’t help in business…
1. Twitter followers -
Twitter is a great channel & will help you to contact and remain in touch with anyone you want.
But with this you can’t create real money.
Email marketing is still the most profitable online channel.
Take a look at your own site. How many prominent Twitter buttons do you have?
He works hard to get traffic to your Web site first, and then just… give to Twitter?
Twitter account is an asset. You don’t own it fails. Don’t be a victim of digital sharecropping.
2. Facebook fans -
The number of Facebook fans page there is basically irrelevant.
Whether you have a million amateur doesn because you can ever get to all of them.
EdgeRank of Facebook has been designed to prevent spam companies their “fans”. ” So it only allows you to reach fans engage actively with your brand.
“People talking about this” closest to the calculation that you have to increase your “viral reach”. It is weekly goals that measure your page engagement.
The higher the number, that’s going to reach more people are better placed. And the bigger your page as you start to grow, reaching more “friends fans “.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
How to protect Your Business through Great Email Managing
Jan 9th
From Oasys Software it is analyzed that business are generally deficient in email management, so that the companies could leading at high legal risk. It is also found that above 90% of employees believe their companies are already in legal hot water.
And Oasys CEO, Alec Milton told that approx 92% of employees spend their 1 hour time for searching for emails. Further it is also said that, approx 64% of those were forced to remove important emails as full of inbox.
Milton further increases the amount of e-mail you receive employees because these problems are likely to get worse went on to say. Radicati Group report, it is predicted the number of worldwide e-mail account approximately will increase from 3.1 billion in 2011 to nearly 4.1 billion by the end of 2015. This number, corporate email accounts for a large part of this technology market research firm for growth.
Further it is also said by Milton, e-mail management problems need to betake as serious, since e-mail can be the primary mode of communication. Well-known investment firms Piper Jaffray are not even these issues. The company was fined $ 700K by Finra failed to retain e-mail messages.
In terms of advice, Milton suggested that employees file their important emails in the same way that they would file paper documents in folders. He also recommends that companies use software services, such as Oasys, to protect themselves from legal turmoil.
Milton advised here for managing emails that employees file their important emails in the same manner that they would file paper documents in folders. He also recommended that companies use software services, such as Oasys, to protect themselves from legal havoc.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
Google Updates and SEO discussions On Panda Algorithm
Jan 6th
December is characteristically a slow month for updates of Google and deliberations of SEO and December was fairly slow. Google has promised not to do any chief update of Panda and for the nearly everyone part, it seems that they have not. Even though there are an only some days, Google has obtained in involvedness buying links so they penalized themselves yet again.
That creature said there is currently some debate about a probable update Panda struck down on January 4 or 5-but I don’t see an adequate amount of the chew the fat on the topic, however, to create any assumptions on whether it is real or not. But a lot of people feel that soon sufficient SEO will stop talking about the Panda and in progress talking about Google’s animals subsequently to hit the algorithm. A good statement there, don’t you think?
In any case, read the report from Google webmaster of the ancient times month, delight click here. Here is the more significant Google webmaster interrelated stories we enclosed this past month.
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name as Internet Marketing Guru on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.
