Google Looking at How to Measure Brand Awareness for Search

In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search. Gary Illyes said this when we asked about how Google sources featured snippets with Google...

Google Looking at How to Measure Brand Awareness for Search

12 In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us that Google is looking at ways to measure brand awareness in search. Gary Illyes said this when we asked about how Google sources featured snippets with Google...