Facebook will soon alter the way its 1.65 billion users discover stories in their News Feed. The social network will give preference to updates from friends and family over brands, the company announced.
Why Is Facebook Making This Change?
In a separate blog post today that tries to define what exactly the news feed is, Facebook emphasized that it’s all about “connecting people with their friends and family.”
It seems people are worried about missing out on important updates from their friends amidst the massive number of articles, videos, and memes people are sharing on Facebook. That’s why friends and family updates are going to the top of the news feed.
Facebook also has done some research and knows that, after friends and family, people expect their news feed to contain informative and entertaining stories. The network promises it will continue to work on personalization to ensure its feeding users what’s most relevant to them:
“Our success is built on getting people the stories that matter to them most. If you could look through thousands of stories every day and choose the 10 that were most important to you, which would they be? The answer should be your News Feed. It is subjective, personal, and unique — and defines the spirit of what we hope to achieve.”
Also, no doubt in response to the claims that Facebook is biased, Facebook wants to make sure you know that they don’t favor any sources or ideas. Because it’s all about what matters to you, you see.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.