It is a part wherein you have never seen yourself in. It is cloaked with anticipation and danger as well. And a lot of times, it could spell the difference between failure and success. It is the experience of square zero, and should you find yourself making a keyword glossary driving the online marketing campaigns for an unsure period of time, you may be in one. For those who will be embarking on a new or refreshed keyword process—here would be five square zero keyword research survival methods one should take to their heart, before research on keywords can actually be done. Develop the structure- You would be separated from civilization via a longs and cavernous cave system. One path would lead to safety—and many more would go deeper in the abyss. You present yourself at the opening and prepare to have your first step. But is there a structure in place for mapping the journey? Making a structure for the documenting keywords made by the initial brainstorm would be needed.
With a structure made in advance, the output of the session is to be a map leading to a strategically made and targeted list shaping the social SEO initiatives for the content marketing campaigns. With no structure, you are at risk of being left with insight scraps connected by passion but not through logic or in other words a brainstorm abyss. Have Knowledge of the Obstacles- If you are at keyword research square zero, would it make more sense to begin with an endless phrase brainstorm—or it would be of benefit to make analysis of keywords leveraged well by competitors? A Fortune 5 company which ranks highly for targeted keywords could be a representation of an insurmountable challenge. But a phrase that is synonymous, which could not just be as popular with buying customers and the mountainous competitor had not yet considered could represent the ideal path for the campaign. Understand How You Will Be Located- The focus of the keyword glossary would be just as tight as the plan to be located in a square zero instances. And while there could be various types of survival scenarios, what they possess altogether is singularity.
Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.