Your Business Goals should Match the Platform:

Facebook advertising is not particularly useful for direct sales, unless you happen to be selling exactly what people want. Users of social networks tend to be fickle a lot, and your margin of error will be quite thin if you want them to buy today. Groupon and other sites have seen some success with direct sales & get a deal in terms of bargaining never goes out of style. But the real possibility is the construction of the list. If you use Facebook ads to build your list of fans or your e-mail list, you’re much more likely to be successful. In this type of campaign, the goal is to get any approval to market in the future rather than to convince them to buy from you today.

Use of Demographic Segmentation:

The ability to choose your ads will show to whom and at what time of day is the real substance of the Facebook platform. To take full advantage of this feature, you may want to create different ads to show different groups of people.

Log in once a day:

As the campaign runs, to see the number of impressions and clicks on each of your ads. If you set up multiple ads, just focus on to those who receive more visits and clicks. The results may surprise you. Remember, with Facebook campaigns, you have the ability to adjust quickly if you notice that something isn’t performing as expected.

Source: Createbusinessgrowth
Peter Zmijewski is the founder and CEO at KeywordSpy. Through Internet Marketing he places his name on great search engine like-GOOGLE who is also called as Innovator, Investor, Internet Marketing Guru and Entrepreneur. For more updates don’t go away, please stay with us.