In the SEO industry, however, communication and clarity are important.Hopefully, I can clearly answer the question: “What is an SEOSpecialist?”Search Engine Optimization (SEO) helps people find products and information on search engines like Google and Bing.An SEO specialist, then, researches and analyzes the trends and best practices online to develop and implement strategies that improve search results.The overall goal is to increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines.Search engines, however, are always changing.And SEO specialists have to keep up.Let’s think about what exactly we mean by this. Consider, for example, a search for the keyword: “SEO.”That’s right.Currently, there is only one agency showing up in the top ten organic results.Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services.So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for.An SEO specialist needs to be able to spot these trends, understand what they mean, and develop strategies that work within them.(In our case,we’re working on a massive guide to SEO that will be published soon.Stay tuned for that.)

Doing the Job

There are literally hundreds of factors that contribute to your final rankings.On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords.The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet.Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic.Optimizing your website for search engines involves being aware of these factors and implementing the right strategies.However, as the search engines change, an SEO can’t rely on the same old activities forever.Modern SEO is about so much more than keywords and meta tags.

There are a lot of factors that an SEO specialist must deal with, and that means they need a wide range of skills.If we were to break it down to the basics, though, you could say that a specialist should understand:

*Why links are important
*What can be done on-pageto help a webpage rank
*What can be done off-pageto make a webpage rank
*Why content marketing is critical to any online marketing push
*How social media provides value
*Whether Pay-Per-Click marketing is worth it
*How to take advantage of emerging trends like video SEO

The daily routine for someone working in SEO could include a combination of any of these activities, which means that a true specialist has to have a broad skillset and be willing to always learn more.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.