Direct marketing professionals must be pragmatic when developing business websites, it has been argued.

In today’s “tech savvy era”, practical issues like search engine rankings are essential to a website’s overall performance. Just having a website is not enough as your customers might not be able to get to it, along with a website, you need effective promotion, optimization and branding to allow your target audience to get to you and become your customers.

It was therefore suggested that websites work best when they are set up by professional web designers and marketing experts who can combine a variety of concerns such as web design, SEO, graphics and website content into one complete package.

Last week, a UK business development manager at Clang by E-Village, argued in a column for Fresh Business Thinking that social media and email should be regarded as complementary platforms that can work together to boost customer engagement.

Peter Zmijewski who is called as a internet marketing guru is the founder and CEO of KeywordSpy.com . You can find more information about him at PeterZmijewski.com