Search engine optimization (SEO) is a term that gets thrown around a lot.It is no longer a hip, mysterious thing.Many people know what it is and numerous large companies already have a well-developed SEO strategy in place.It has become so commonplace that the term no longer holds much weight nor evokes excitement.Everyone already knows about keywords and their use in title tags, meta descriptions, content and the like (even if they don’t know how to use them as effectively as possible).At the same time, it’s all too easy to get bogged down by cost-per-click numbers, conversion and bounce rate percentages, total revenue raised and seconds people stay on each page of your website using a plethora of tools.That’s where artificial intelligence (AI) is slowly coming onto the SEO scene.

Artificial Intelligence and SEO
Data and data analysis are vital in establishing and managing an ever-changing search engine optimization strategy.To disregard data would be to purely trust and rely on the whims of the almighty Google and its constantly changing algorithm.To rank well in search results, your SEO strategy would merely adjust and conform to the techniques and procedures that align with Google’s search formula, de-emphasizing the needs, wants and opinions of your targeted audience.As mentioned before, search engine marketing heavily relies on number crunching.All the analytics tools out there are handy, but the human brain can only process so many of the stats.The usefulness of the data from these website analytics tools can be maximized with the number crunching power of artificial intelligence.Just think if your SEO strategy could be even more refined and yield even better search ranking results.That can be achieved with using AI.AI has been used in digital marketing for many years.Artificial intelligence has armed marketers with the ability to gather ad targeting data, identify cross-selling audience segments,determine the effectiveness and relevance of content and analyze the emotional impact content has on a target audience.

How AI SEO Works
Artificial intelligence utilizes super computers to analyze data.These machines don’t have emotions nor can they read, see or respond.While AI can take the bulk of the data analysis off your shoulders, it is still your job to provide quality, valuable, interesting content.Although, it has to be said, artificial intelligence can help you come up with content for your website.AI uses analytics data to construct and analyze patterns in your website visitors’ interaction and experience with your site.The insights generated and analyzed with AI yield a list offuture user engagement site behavior and recommended action items to best serve users.AI can even help carry out some of those action items.The super computers of AI have the ability to execute the more technical action items such as coding, which greatly reduces the need for humans to code software and saves huge amounts of time and money.

What AI SEO Software is Out There?
AI is not heavily used in SEO because there are currently very few options.To achieve the heightened SEO results offered by artificial intelligence, you can either utilize AI software tools such as SEO Powersuite and Muncheye (just naming a couple that are out there and this should not be taken as a specific software recommendation), or make the hefty investment of purchasing a multi-million-dollar super computer.

User Experience and SEO
Artificial intelligence not only benefits your business by supporting your efforts to rank in the search engines, it helps you better analyze and understand your website’s visitors.This allows you to offer them a better experience on your website.Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable.The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate.To ensure the best web browsing experience possible, the software engineers at Google created a search ranking algorithm that thinks like Internet users.Now, your web developers can do all the ethical SEO best practices out there to get your page to rank highly in search results, but if users don’t have a good experience on yoursite, all your efforts will be in vain.

How to Create a Good User Experience
You don’t merely want people to see your website.You want them to visit it, spend time on it and take the desired actions on it.You can do that by offering a website that people enjoy and find useful and valuable.On a basic level, a website with good user experience has easy navigation, interesting, useful and valuable content, an aesthetically pleasing design and has quick and easy access to other pages and content on the site.

Some specific action steps you can take include:
*Optimizing your website for both Google and web users.
*Making your site easy to navigate.
*Creating relevant, useful, valuable content.
*Featuring an adequate number of high-quality links.
*Developing a responsive design.

Using AI to Develop Your UX
Artificial intelligence can greatly help improve your SEO strategy by taking the huge amounts of data from your website and provide more in-depth insights into your pages’ analytics.This, in turn, can be used to design a better user experience.As Google continues to prioritize the user experience in its algorithm, this data can become critical.It’s one thing to provide a list ofitems that generally lead to a better user experience (like we did above), but it’s another thing completely to be able to address extremely specific elements of that experience.As more tools become available that employ some form of AI, we’re going to see a lot more SEO strategies that rely on this level of analytical prowess.

Peter Zmijewski is the founder and CEO at KeywordSpy.His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.